From your website and social media to paid ads and tour bookings, we run the full enrollment funnel. We answer parent inquiries, conduct tours, and manage your waitlist so your director can focus on the children.
- ✓Website management, SEO, and Google Business Profile optimization
- ✓Social media content and community management (Instagram, Facebook, TikTok)
- ✓Paid advertising on Google and Meta with monthly reporting
- ✓Inbound parent inquiry response within 2 business hours
- ✓Virtual and in-person tour scheduling
- ✓Waitlist CRM management and conversion tracking
Fill your waitlist and keep enrollment at capacity.
Every empty spot in your centre is real money walking out the door. Not metaphorical — literal. A single unfilled toddler space costs most Ontario operators $8,000–$14,000 a year in foregone revenue. Most centres have three or four of them at any given time.
Marketing isn’t an optional expense. It’s the only reliable way to keep enrollment at capacity and your waitlist full enough to insulate you from normal attrition. We run the entire enrollment funnel for you — website, SEO, social media, paid ads, parent inquiries, tour booking, and waitlist management — as one coordinated operation.
The problem you’re probably facing
Your website was built three years ago and nobody has updated it since. Your Instagram posts happen when someone remembers. Parent inquiries come in through five different channels (website form, Facebook message, voicemail, direct email, Google listing) and get answered at varying speeds by whoever happened to see them first.
When a parent does book a tour, the person giving it is your director — because nobody else knows the program well enough — which means your director loses 90 minutes of their day per tour. Half those tours never convert because the follow-up is inconsistent.
Meanwhile, your waitlist is a spreadsheet. Nobody’s sure who’s next. Parents who waited six months get called after parents who waited two weeks because their names were more visible on the list.
None of this is dysfunction. It’s just what happens when enrollment is nobody’s full-time job.
What we actually do
Website and SEO
- Website management — content updates, photo refreshes, performance optimization
- Search engine optimization — ranking for local keywords like “daycare near me” and neighbourhood-specific searches
- Google Business Profile management — the single highest-ROI marketing surface for daycares, fully optimized and actively maintained
- Local citation management across Yelp, HiMama, Winnie, Facebook, and regional directories
Content and social media
- Weekly social content across Instagram, Facebook, and TikTok — original photos and videos (within your privacy policy), captions, and scheduling
- Community management — comments, DMs, and reviews responded to within 2 business hours
- Monthly newsletter to current and waitlisted families
Paid advertising (optional)
- Google Search ads targeting high-intent local queries
- Meta ads for awareness and retargeting
- Monthly performance reporting with cost-per-tour and cost-per-enrollment metrics
Enrollment funnel
- Single inbox for all inbound inquiries — website, social, email, phone — with 2-business-hour response SLA
- Virtual and in-person tour scheduling through a unified booking calendar
- Tour follow-up sequences — the 7-day post-tour communication that actually converts
- Waitlist CRM — every family tracked by date, age group, preferred start, priority status, and communication history
Reporting
Monthly enrollment dashboard: inquiries received, tours booked, tours held, offers extended, enrollments closed, waitlist size by age group, and source attribution. Your director sees exactly where the funnel is healthy and where it’s leaking.
How the engagement works
Month 1 — Audit and setup. We audit your current marketing footprint, consolidate your inbound channels, set up tracking, and begin the initial waitlist migration.
Month 2 — Content engine. Your social, newsletter, website, and ad presence hit a sustainable cadence. The first month of reporting goes out.
Ongoing — Continuous optimization. Monthly reviews identify what’s working and what to change. Campaigns evolve with your enrollment priorities (e.g., September push on infant room).
What you can expect
Within 6 months of engagement, partner centres typically see:
- Tour request volume 2–3x baseline driven by GBP, organic search, and social
- Tour-to-enrollment conversion improving 15–25% because of consistent follow-up
- Waitlist depth restored to pre-pandemic levels or better
- Director time on enrollment reduced to “conducting tours only”
Pricing
From $2,400/month for single-site operators. Paid ad spend is separate and passes through at cost with full transparency.
Frequently asked questions
Do you handle our social media captions too, or just scheduling? Both. Captions, hashtags, scheduling, community management — all of it. We work from real content captured at your centre so everything feels authentic to your brand.
Can you replace or manage our existing website? Yes. If your current site needs replacing, we’ll scope and deliver a new one as a project. If it’s usable, we maintain and optimize it within the monthly retainer.
Who actually answers parent inquiries? Our team, on your behalf, using your brand voice. Every response goes through a review process we set up with you in month one so the tone is consistently yours. For specific questions about your program, we’ll pull in your director.
Do we need to use paid ads? No. Many partner centres grow on organic and referral alone. Paid ads accelerate growth when you’re opening a new location or need to fill capacity quickly, but they’re never required.
What happens to our enrollment data when the engagement ends? It’s yours. The CRM, waitlist, website, ad accounts, and all historical data remain in accounts you own. We never hold your data hostage.
Ready to fill your waitlist? Book a discovery call — we’ll audit your current enrollment funnel and show you exactly where the leaks are.
